Beer Education
Anyone can call themselves an expert on beer. But when consumers want great beer they need help from a server who really knows beer flavours, styles and brands. They also want to buy from a place that understands proper storage and serving so the beer they drink will be of the highest quality. Too often great beer is harmed by improper service practices.
We assume you want your business to be successful as it can be. Why not differentiate buy investing in the knowledge and skills development opportunity that we present.
In the wine world, the word “sommelier” designates those with proven expertise in selecting, acquiring and serving fine wine. Lately some beer servers have adopted the title “beer sommelier” to tie into the credibility of the wine world. But anyone can call themselves a beer sommelier regardless of knowledge or experience. And while some will be highly skilled, the only way to demonstrate that objectively is through independent testing of knowledge and tasting ability.
There is little specialist beer Training available. What there is, is big brewery centric, delivered by Brewers not educationalists.
What We Do Differently
What we do differently is offer in-service training, courses, or quick beer insight sessions – delivered by beer, service and brewing experienced, qualified instructors on site from a craft beer standpoint – where ever you are in Europe.
