Today in the offices of many of Beer importers around the UK like, Louise and Colin – people like Zak and his team, Nigel and Ian, Andreas or Steve, Bart Verhaege, then people like Nick and Duff, then Martin and Tom will all have dramatic tiered changes to make to their presentation, er, Offering.
Oddly, I guess there might be conversations in offices in Denmark or Northampton, perhaps wherever Tennents is made, but more so in Cheshunt – life will carry on as normal.
The simple reason specialist beer importers, retailers and beer specialist venues will have to charge more, is because of a simple multiplier High Strength Beer Tax that comes into place today. Yes, that’s a tax for beers over and above 7.5% ABV – capturing in the same net dolphins and tuna – Chimay and Tennents Super; Stone Arrogant Bastard and Carlsbery Special. Beers with different origins and space on the shelves of various Retailers.